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Thursday, May 23rd

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Online Advertising

eBay Ends AdCommerce PPC Ads on eBay.com and eBay.ca

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Starting on August 4th, eBay will be retiring its AdCommerce placements on eBay.com and eBay.ca. It will continue to offer the service in Europe and Australia.

This is a program that allowed eBay sellers to purchase pay-per-click ads on search result pages linking to their eBay stores and listings.

Did you use AdCommerce ads? What do you think of eBay's decision to end the serrvice? Share your thoughts here.

eBay Gets Rid of AdCommerce "We understand that you may be disappointed and that these AdCommerce ads may...

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Apple's iAds Now Appearing for Users

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Apple's iAds are making their way into the wild after weeks of hype. MacRumors.com says, "their presence appears to be very spotty on iAd-compatible applications at the moment with banners appearing only occasionally while at other times the apps simply show blank space in the banner location."

Engadget has an interesting piece on "What Killed the Kin", Microsoft's ill-fated feature phone that has not been around for very long. The article seems to suggest that the product line may have...

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Groupon and McClatchy Team Up on Deals at Newspaper Sites

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Groupon has signed a national agreement with The McClatchy Company to distribute exclusive content to McClatchy's sites in 28 U.S. markets.

Visitors to McClatchy sites will get deals from Groupon that aren't even available at Groupon.com. These will initially launch in Sacramento and Kansas City, with other regions following over the coming months.

Groupon Now to be featured on McClatchy Sites In a joint release, the two companies explain their motivation:

For McClatchy, the agreement provides a key component in a local...

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Spending on Rich Media and Social Ads for Mobile on the Rise

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Millennial Media has released its latest S.M.A.R.T. (U.S. Scorecard for Mobile Advertising Reach and Targeting) report on how the mobile web is increasing. This includes more users, longer sessions, advertisers targeting more campaigns, etc.

The report also indicates a significant increase in advertisers' spend on rich media, and an increase in campaigns sending consumers to social media sites.

Millennial says its audience reach accounts for 82% of U.S. mobile Internet users. Here's a...

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Local.com Pays $5m for Local Ad Solution Provider Octane360

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Local search site Local.com has acquired Octane360, a provider of domain-based local ad solutions for small businesses, domain portfolio owners, agencies and channel partners.

Local.com is paying $5 million in cash and stock, with an earnout of up to $5.9 million if certain performance criteria are met in the two-year period following the closing.

"This transaction represents a significant expansion of Local.com's product suite and technology platform, allowing us to manage the scaled...

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